Faculty Friday: Carmen Gonzalez

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If you’ve ever helped a parent or family member use the internet to research health symptoms or decipher a prescription, you’ve participated in what Carmen Gonzalez and her research team call a brokering interaction—helping someone bridge a language or skills gap in order to access information and resources.

Gonzalez, an assistant professor in the Department of Communication at the University of Washington, studies health equity and digital literacy—specifically, how immigrant families access online and community resources to address health-related needs. Gonzalez says it’s one thing to have digital tools and internet access, but another thing to know how to navigate the web to its most beneficial end.

“In terms of health, meaningful connectivity means being able to find a provider, get information about your symptoms, or apply for local services,” Gonzalez says. “We shouldn’t just be thinking about who has access, but what does that access look like.”

She recently finished collecting data for the first UW Search and Brokering Study with research partner Jason Yip from the UW iSchool and a team of postdoctoral, graduate, and undergraduate research assistants. The bilingual and interdisciplinary team conducted up to three in-home visits with 24 Latino families in Seattle to ask parents and their children if they’ve ever looked up online information together and, if so, what that looks like—in many cases observing first-hand how digital family collaboration is important for health and wellbeing.

“We have to get better at fostering both language and technical skills by leveraging family assets, because health literacy is now increasingly tied to digital literacy as more services and resources move online,” Gonzalez says.

She would know. Growing up in Los Angeles as the child of Mexican immigrants, she often found herself in the position of language broker as her parents learned English—a language Gonzalez herself only began speaking in first grade—and navigated their new environment.

“My parents were in this space where they had to negotiate their lives in a new country. They had to teach themselves English, ask for help on how to find local resources, and build their personal networks. They actively navigated their community and became involved with local organizations,” she says. “It’s so difficult to do that when you don’t even know where to start.”

Even while adjusting to life in Los Angeles, her parents still found time to give back; Gonzalez recalls making annual trips to Tijuana, Mexico to deliver supplies to an orphanage as a family tradition.

“My parents’ generosity made me always remember to consider the wellbeing of others,” she says.

That lesson, along with her own experiences helping family members operate past obstacles, is what drew Gonzalez to research in the first place after a string of internships at Los Angeles-based lifestyle magazines as an undergraduate studying journalism at the University of Southern California left her feeling disconnected.

“I became disillusioned with the type of writing I’d be able to do,” she says of the industry’s luxury- and shopping-focused editorial bend.

Instead of continuing on the magazine track, she took a work study job as an office assistant for a research project, where she got in the habit of reading the academic material she’d photocopy for graduate students.
“I’d keep a copy for myself and said, ‘This is interesting stuff; I wonder if I can do something like that.'”

Under the mentorship of USC professor Sandra Ball-Rokeach, she began conducting research with the Metamorphosis Project, which investigates the transformation of urban community under the forces of globalization, new communication technologies, and population diversity.

“Working on projects that actually went into communities to run focus groups and interviewed voices that we don’t usually hear made me feel like this was work I could do and continue in academia,” she says.

Ball-Rokeach encouraged Gonzalez to pursue her Ph.D.

During graduate school, Gonzalez participated in a multi-level study that looked at sources of health information for Latinas in L.A., who were dying of cervical cancer at higher than average rates.

“The question was, why are Latina women not getting pap tests? What’s keeping them from doing that?” Gonzalez says of the multi-year study that included 1,800 women. “We learned that the media could be better about communicating health topics, but that we also have to think about the stories that travel through interpersonal networks.”

“Our behavior is influenced by multiple communication processes and we have to approach health disparities holistically to be able to promote preventative care.”

After completing her Ph.D., Gonzalez decamped to Rutgers University for post-doctoral work, which included a partnership with the Joan Ganz Cooney Center, an independent research and innovation lab that focuses on the challenges of educating children in a rapidly changing media landscape. Operating from Sesame Workshop, it was quite literally on the social science side of Sesame Street. There she began thinking more about equity and difference, a focus that she brought with her to the UW.

“It’s a very socially conscious city,” Gonzalez says of what she’s experienced after two years in Seattle. “When I share my work, community leaders are legitimately invested and they are helping me make a real difference with this research.”

But even with such encouragement, there’s much work to be done.

“There are community services in Washington, but they are very concentrated,” she says. “We really have to think about Snohomish, Pierce, and Yakima Counties—if we think people in Seattle need support, communities outside Seattle need a lot more.”

From her past decade of work in the field, Gonzalez believes the best way for academics to do impactful research is to cultivate community partnerships.

“I always involve at least one community partner,” she says. “They should be at the table from the beginning to make sure they’re meaningfully included in the research process—and get compensated properly.”

Such is her conviction that she’s even developed a graduate seminar around methods and methodologies of conducting sound research in conjunction with community partners.

“For me, community-based research means doing work that addresses social issues—real problems—and translates research into practice,” she says. “Graduate students do not always have the opportunity to learn about engaged scholarship. I designed this seminar to guide my students in the same way that I was trained.”

Students who will, in turn, begin to help others—a perpetuating cycle Gonzalez has only just set in motion.

Carmen Gonzalez holds a B.A. in Journalism and a Ph.D. in Communication from the University of Southern California.