Those 20-minute showers are lavish, but how much water did it take to make your favorite pair of shoes? How about the beans in your morning coffee? The fuel in your gas tank? Water that goes into producing consumer goods is called virtual water, and it flows through your closet, your kitchen, and your daily commute. Virtual water accounts for over 95% of our water footprint, but we don't talk about it much. Rob Turner wants to change that.